On Wednesday 25th September 2019, Lush’s 2019 Christmas collection launched on Lush.com and in all shops worldwide. This year, alongside the main collection, there will also be three Christmas Gift Concepts launching in the UK – Liverpool, Oxford Street and Birmingham to showcase new exciting gifting concepts and provide a wider choice for customers along with added fun and excitement when choosing a gift.
“Lush is so pleased to celebrate Christmas in such a spectacular way. It’s always a busy season for us and this year we have created even more original products for everyone.”
Christmas is always an exciting time at Lush. None more so than this year, particularly for Gifts. The new Gift Concept shops in 2019 highlight exactly what the Lush gifts team
do and why they do it.
The Lush Gifts team always strive to introduce the most environmental materials to add excitement and fun into the customer experience of choosing a gift. From the Organic Cotton and recycled bottles used to make Knot Wraps (a reusable alternative to traditional gift wrap) to the beautiful papers made from 100% recycled materials or fibers such as waste Organic Banana fibre and Lokta grown in the foothills of the Himalayas.
When you buy a Lush gift, you’re having a positive impact on the world – you’re supporting communities and artisans who’ve made the Knot Wraps, ribbons and natural papers; and you’re buying products with beautiful ingredients that won’t cost the earth.
New Lush Lens Gifts – From £12.00
Want a little less packaging and a little more tech in your Christmas stocking? We’ve held back on the jingle bells and wrapped these gifts in nothing but reusable packaging, then topped them off with some digital magic.
These gifts will not feature any information about what’s inside on a tag, sticker or ribbon, as with a conventional Lush gift. To discover which Naked products are inside, open up the Lush Lens feature on the Lush Labs app and get scanning. The Lush Labs app replaces the need for excess packaging with a digital solution, reducing impact on the environment.
New Knot Swap Scheme
Lush introduced Knot Wraps 10 years ago, in 2009, as an alternative reusable packaging. This Christmas, Knot-Swap, a new scheme will launch in all shops. Freshen up your Knot Wrap game without wasting a stitch. Swap in your pre-loved wrap and get 50% off a Lush design of the same size. The Knot Wraps for Christmas 2019 are made from either Organic Cotton or Recycled waste bottles. Waste not, want knot!
New Bath Bomb Holders – From £1.50
This year we are adding even more choice for the customer by creating these new bath Bomb holders. They are made from 100% recycled card and are 100% recyclable. Perfect for Secret Santa presents, customers can fill these holders with their own selection of bath bombs. These sundries can be turned into fun dressing up glasses by following the cut lines on the inside of the mask, giving them a life outside of packaging.
New Lokta Paper Bath Bomb Wraps – £1.50 Each
These festive reusable wraps are a brand new for this Christmas 2019. Loktapaper is made from the Lokta plant and is produced by hand in Nepal by a group of women at a social programme, initiated to create employment for marginalised women in the area. Each wrap fits perfectly around standard sized bath bombs. Simply take your chosen wrap to the till and the Lush team will wrap your bath bomb and tie using a section of pre-cut ribbon. Perfect for Secret Santa gifts!
There will also be a specially curated selection of books on sale in the Christmas Gift Concept shops, as well as in seven other Lush shops in the UK&I. These books will be on sale alongside the new Christmas gifts to inspire and to provide an insight into how we source the packaging customers will find on these gifts.
These are the books our Creative Buying team have been reading, and we hope they give customers the opportunity to learn more about the inspiration behind Lush packaging and about packaging in general. This list of books includes titles like No More Plastic by Martin Dorey and The Hidden Life of Trees by Peter Wohlleben.