Our fresh new look

By Eden

We go behind the scenes of our new website fashion shoot

We have completely redesigned our website to make it the ultimate destination showcasing the latest in fashion, beauty and lifestyle at Eden. Here in the #EdenLoves area, our guest bloggers will bring you the most up-to-date fashion and share their favourite beauty tips. We’ll also guide you to the best places to eat and share insider knowledge of what to see and where to be seen – plus all the latest releases!

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And when it came to shooting the stunning website photography, our vision was to bring Eden’s spring/summer trends to life. Step forward the team behind Eden magazine, who worked with fashion photographer Kate Davis-Macleod and stylist Pip Hamilton to create a set of beautiful images revealing the very best spring and summer styles at Eden. Here we show you how to achieve the look from our stores…


Drape a pastel coat over your shoulders when summer evenings turn chilly FF-SHOT_02_005

Coat by Phase Eight at House of Fraser, £150; shirt by Miss Selfridge at House of Fraser, £32; skirt by River Island, £45; shoes by Limited at Marks & Spencer, £25


Make a statement in head-to-toe pink. Team a fluffy jumper with a smart pencil skirt for a casual yet elegant outfit – and pack all your essentials in a leather holdall for a weekend getaway

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Jumper by Miss Selfridge at House of Fraser, £35; pencil skirt by Marks & Spencer, £55; shoes by River Island, £65; sunglasses by Accessorize, £15; bag by Accessorize, £45


Give a beautiful floral dress an edge by wearing it with a white laser-cut shirt. Metallic shoes will help you shine

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Shirt by Next, £26; dress by Ted Baker at House of Fraser, £199; shoes by Next, £28; hat by Dorothy Perkins, £14


Complement a full-bodied skirt with a cropped shirt – and sparkle with a jewelled collar

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Shirt by Miss Selfridge at House of Fraser, £32; skirt by River Island, £45; ring by Freedom at Topshop, £5