Fashionable shoes for all age groups great quality at an unbeatable price. With these principles, Deichmann has distinctly positioned itself in Germany and abroad. And the reason for their success is no secret: Their vast number of shops allows them to order in quantities unheard of in the industry. This yields price advantages and synergies that Deichmann is happy to pass along to the consumer. In 2013, the Deichmann Group sold more than 167 million pairs of shoes worldwide.
However, for the company’s owners, growth and profits are not an end in themselves. Deichmann’s corporate mission statement is titled, “The company must serve the people.” Above all, this means the customers, but it also means the employees who should be managed humanely as well as the suppliers. That is the basis of good customer service. In addition: Business success makes it possible for the company to support aid projects on three continents.
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