We’re delighted to announce that Smyths Toys Superstores is now open at Eden High Wycombe, bringing one of the UK’s leading toy retailers to the heart of the town.

The highly anticipated 21,419 sq ft Smyths Toys store officially opened on Thursday 29th October 2026 and is located next to Boots and opposite Kids Corner.

The opening marks an exciting milestone for both Eden and Smyths Toys. It is the retailer’s first store within a fully enclosed UK shopping centre, launching a new shopping-centre concept for a brand whose UK stores have traditionally been based in retail parks.

Explore the New Smyths Toys Store in High Wycombe

The new Smyths Toys store brings the scale, choice and shopping experience associated with the retailer’s larger stores into a convenient High Wycombe town-centre location.

Visitors can explore an extensive range of:

• Toys and games
• Gaming products and accessories
• Bikes and scooters
• Outdoor play equipment
• Baby and nursery essentials
• Books, puzzles, arts and crafts
• Gifts for children of all ages

With products from many of the world’s best-known children’s brands, the store offers plenty of inspiration for birthdays, Christmas and other special occasions.