We’re excited to announce that Smyths Toys Superstores will officially be opening at Eden ahead of Christmas, bringing one of the UK’s leading toy retailers to the heart of High Wycombe.

The highly anticipated new store will offer visitors access to a huge range of toys, games, gaming products, bikes, outdoor play equipment, baby essentials and nursery products from some of the world’s biggest brands, making it a must-visit destination for families across Buckinghamshire.

Smyths Toys Superstores Coming to High Wycombe Town Centre

With more than 280 stores across the UK and Europe, Smyths Toys Superstores is a much-loved retailer traditionally located within retail parks. Opening at Eden marks a bold new move for the brand, with the High Wycombe location set to become one of the first Smyths Toys Superstores within a major shopping centre environment.

The new store will be located next to Boots and opposite Kids Corner, positioning it at the centre of our growing family-focused retail and leisure offer.

More Exciting Openings at Eden

The arrival of Smyths Toys Superstores forms part of an exciting period of growth for Eden, following several major new openings in 2026.

This June, we’ll also be welcoming Mountain Warehouse alongside Pirates Landing, our brand-new family adventure venue set to become one of the centre’s biggest leisure attractions.

Together, these additions continue to strengthen Eden’s position as one of Buckinghamshire’s leading shopping, dining and leisure destinations.

Andrew Norton, Centre Director at Eden, said:

“We’re incredibly excited to be welcoming Smyths Toys Superstores to Eden. It’s a fantastic addition for High Wycombe and gives families even more reasons to visit the centre.

The opening also reflects the continued appeal of town centre destinations and highlights Eden’s ongoing growth as a place to shop, dine and enjoy family experiences. Alongside other exciting openings this year including Mountain Warehouse and Pirates Landing, it’s another major step forward for the centre and our visitors.”

Visit Eden High Wycombe

At Eden, you’ll find leading retail brands, family-friendly leisure attractions, restaurants and entertainment all in the heart of High Wycombe.

We’ll be sharing further updates on the Smyths Toys Superstores opening date and launch celebrations across our website and social media channels soon.